You’ve Been Buying Weed the Wrong Way - International Highlife
Glasses filled with cannabis buds in a marijuana dispensary

You’ve Been Buying Weed the Wrong Way (Just Like Everybody Else)

Not to be that guy, but could it be true that you’ve been buying weed wrong this whole time? With so many options on the dispensary shelves, most buyers narrow it down to a few parameters: high vs. low THC, Indica vs. Sativa, high CBD or low CBD, or simply, price.

But is there more to it? You might want to seriously rethink things.

8 Incredible Pipes That Are True Works of Art
Get your Medical Marijuana Card Without Ever Leaving the House
What It’s Like Buying Weed in the World’s Biggest Cannabis Dispensary

The Higher the THC, the Better the Weed?

The THC % on any given strain is typically placed front and center on the packaging at dispensaries. This is one of the easiest, most straightforward parameters to judge weed on – and for setting its price. A dispensary that stocks weed that is more than 25 or even 30 percent THC can easily charge more than they would for a 15-20% THC strain that could get you just as high. 

According to one recent study, if your buying philosophy is “the highest THC strain I can get,” then you might want to rethink things. According to the study published in JAMA Psychiatry in June, high-THC cannabis concentrates do boost the level of THC in your blood – but they don’t necessarily make you higher.

According to the researchers, the participants who used flower and those who used concentrates “showed similar neurobehavioral patterns after acute cannabis use,” and regardless of the strength of the cannabis tested, short-term measures of impairment showed no difference relative to the strength of the marijuana.

Macro detail of cannabis concentrate live resin extracted from medical marijuana on a dabbing tool

More THC doesn’t necessarily mean you’ll feel higher. (Photo: Roxana Gonzalez Leyva/123rf)

In other words, the higher THC herb or concentrates didn’t necessarily get them higher. 

This comes as no surprise to Mara Gordon, the co-founder of California-based Aunt Zelda’s, which produces a wide variety of cannabis-based medicines. According to Gordon, relying on the THC level is a mistake, considering the complexity of cannabis. 

“When you have a plant that has 500 components in it approximately, and you talk about just one of them, it’s just silly.” 

Gordon said that when she produces cannabis-based medicine, there are multiple factors she considers when choosing which strain to use, and the level of THC is only one of them. 

“I’m looking at various things, I need to see the terpene profile that I’m looking for,” Gordon said, adding that while a higher % THC strain would mean she can produce more medicine per pound of flower, the terpene and flavonoids profiles can play a much bigger role in how effective the medicine is.

Make Mine an Indica (or a Sativa, I’m not sure I can tell anyway)

If you’ve spent five minutes as a weed smoker in the last decade or two, then there are two words you have definitely heard: India and Sativa. Most strains are divided into these two categories, which are meant, among other things, to signify the effects they have on the user. 

Sativas are generally referred to as daytime strains that produce a more uplifting and cerebral high, whereas Indicas are for the end of the day, and produce that tranquilizing “couch-lock” sensation. 

For countless cannabis consumers, this distinction is the driving motivator behind their weed purchase and can shape their entire perception about the effectiveness of a particular strain. 

The problem, though? There is no scientific evidence that supports this perception of the plants.

Sativa vs Indica Myth
You’ve definitely seen this graphic in some shape or form. The problem is that it’s total nonsense.

According to Dr. Ethan Russo, an expert on the human endocannabinoid system, “there are biochemically distinct strains of medical marijuana, but the Sativa/Indica distinction as commonly applied in the lay literature is total nonsense and an exercise in futility.”

The only actual difference between the two plants is how they grow. Sativas tend to grow tall, with long and narrow leaves and fewer branches, while Indicas grow short and bushy, with broad leaves. In addition, it’s impossible to know if a certain strain is 100% a Sativa or an Indica, and the overwhelming majority of strains on the market today are hybrids of the two.

On top of that, every single autoflower plant also has some Ruderalis genes mixed in to trigger the flowering process at a certain age.

The “Hey, this Wine has a Really Cool Bottle” School of Weed Selection

We’ve all been in a liquor store buying a bottle for a party (including a party of one) and have faced the same dilemma – countless bottles at the same price, but which one to pick? Unless you’re a sommelier, you’ll either ask the clerk for some advice or a recommendation or go with the time-honored method of “this one has a really cool bottle.”

There’s a similar dynamic at play in the cannabis industry, where a good celebrity partnership and solid packaging can make one brand stick out on the shelf more than another, even if consumers don’t rate this as the most important factor for them.

Cannabis product packaging

Just as with any other product, cool packaging doesn’t make the contents better. (Photo: Mike Von on Unsplash)

Another factor is the name, with certain strains like Wedding Cake, Blue Dream, or Strawberry Cough having names that are destined to fly off the shelf quicker than strains like Cat Piss, Meat Breath, Abusive OG, or Chernobyl.

In certain cases, such as Sour Diesel, the name can tell us something about the taste or smell. Or if it has purple in the name, it can tell us something about the color (it should be…purple). Usually, though, these tell us nothing about the effects of the strain itself, though, so look closer, or ask for a budtender recommendation. 

The Price is Right 

Other than the THC level, the main purchase motivator for cannabis consumers is the price. And with the economic downturn we have going on right now, it makes sense to go for quantity over quality, or to just let the price tag guide you. 

This isn’t a right or wrong consideration. If you have a specific budget for cannabis, it makes sense to let that guide you. And since the price can often be arbitrary, and based on factors like THC level or celebrity branding, which have little impact on the potency, then a lower price shouldn’t make you think that a strain won’t get the job done. The inverse is also true – just because a specific strain is more expensive, doesn’t mean it will work better for you. 

Our advice? Figure out what your budget is for weed and see which strains fit for you, and then compare and contrast how they look and smell, and get a second opinion from a budtender or friend. 

How to Be a Better Weed Customer 

Buying, smoking, or just gazing upon weed can be a deeply sensory experience. 

Premium cannabis should have striking colors and be dusted with trichomes — and the more, the merrier. It should also have a strong, pungent, yet pleasant aroma. It should make you want to cram your nose into the jar and leave it there for a minute. 

For the feel of the cannabis, it’s something of a balancing act — and if it’s either too dry or too moist, you should probably steer clear. The buds should be a little sticky but still easy enough to break up when you want to roll a joint. 

When you’re looking to try out a new strain, look past the THC level, the packaging and the price, and focus on these sensory indicators, and you should get a better idea of what the strain has in store for you. 

A dispensary worker vending jars of cannabis.

Most dispensaries across the US still cling to the Sativa/Indica myth, but times are changing. (Photo: Brandon Crawford/123rf)

Very few people buy strains based on the level of cannabidiol (CBD) unless they have a particular health reason for doing so. If you are looking for a strain that relieves pain or reduces inflammation (among other effects), then you can consider the level of CBD in the strain. And if this is more important to you than how intoxicating the strain is, then you could go for a high CBD, low THC strain from the get-go. 

These days, most companies will print at least part of the terpene profile of the strain on the packaging. Different terpenes can have different effects, and the terpene profile of a strain can have a big impact on its smell and taste, as well as its effects.

For instance, the terpene Myrcene, which many users say can reduce pain and increase relaxation, or limonene, which provides strains with their citrusy flavor and can produce a stimulating sensation. 

In short, once you know which types of terpenes can affect you in which way, then you can let the terpene profile guide you to the right strain. 


Ultimately, keep in mind that there is little to no scientific evidence that a specific level of THC will work better than a lower or higher one, or that an Indica or Sativa will make you feel a certain way. Like so many other things, it’s mostly something we wrongly learned at some point and just stuck with it.

But despite these myths stubbornly sticking around, these parameters typically tell us close to nothing about how the strain will affect you or how good it will actually work for your purpose. At the end of the day, it’s a combination of word of mouth and trial and error. Speak to friends or your friendly neighborhood budtender about what high you’re looking for and which strains they recommend. 

Then try it out and see if it works for you. The worst-case scenario? You get to try a lot of weed before you hit that sweet spot.


Leave a Reply

Your email address will not be published. Required fields are marked *