Pre-Rolls Overtake Flower as Top Cannabis Product Category in the U.S.
Key Takeaways Pre-rolls became the top-selling cannabis product in the U.S. in 2025, generating $3.6 billion in revenue Growth is driven by convenience, especially among new and casual consumers Infused pre-rolls are fueling the next wave, but raise concerns around potency and tolerance Quality can be inconsistent, with some products made from lower-grade material Rolling…
