The History of 4/20: How April 20 Became the Ultimate Cannabis Holiday
Key Takeaways “420” began in 1971 as a code among five California high school students who met at 4:20 PM to search for a hidden cannabis crop. The term spread through their connection to the Grateful Dead and eventually became widely used within cannabis culture. In the 1990s, High Times magazine popularized 4/20 as…
