Houseplant, Seth Rogen and Evan Goldberg’s cannabis and lifestyle brand, is launching in the U.S. on March 11.
The brand was founded in Canada back in April 2019 in partnership with Canopy Growth Corp. Since then, it has become one of the most coveted celebrity-backed brands in the cannabis industry. Even though Canopy will continue to be its licensee in Canada, it is not involved in the U.S. launch.
“We are thrilled to launch in the US, bringing cannabis products to our fellow Californians and an original line of Housegoods to consumers nationwide,” Houseplant co-founder and CEO Michael Mohr said. “It is only with great focus and consideration of these consumers that we are capable of delivering thoughtfully designed and innovative products that will enhance the homes and lives of many across the country.”
Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant's weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3
— Seth Rogen (@Sethrogen) March 1, 2021
While Houseplant will initially be available only in select markets across California, at first only via delivery service until it hits dispensaries later this spring, the brand’s home goods will ship across the entire country starting on March 11.
The line will feature two sativas, Diablo Wind and Pancake Ice, and one indica, Pink Moon.